Evaluation 4 - Who would be the audience for your media product?

Who would be the audience for your media product?

Demographics

We chose our target audience as male aged between 16 and 24. This is because they would have more free time than others as they would work less and men that mainly enjoy horror and thriller films more than women. The location of our target audience is local and from St. Neots. This is because there are local cinemas that are easily accessible located in Huntingdon and Cambridge but they also have a bigger population than St. Neots therefore attracting more people. Our target audience would also have a low income and they would fall into the category d or e. This is because they would only have been in employment for a short amount of time and they would not have the suitable skills and qualities to become a manager or a lawyer. Most of our target audience would also be single with a few that might be in a relationship. As a result of this they would be able to afford to pay to watch our film as they don't have to spend it on anything else. The educational level will vary within our target audience because the youngest age for our target audience might still be in full time education or university whereas the older people would have full time jobs. The majority of our target audience would be white British as most people that live in St. Neots are of this ethic background.

Psychographics

We chose for the personality of our target audience to be young teenagers. This is because this is the age range that are more likely to watch horrors and to be scared of both horror and thriller genre. We also decided to have that the personalities of our target audience would be outgoing and they like spending time with their friends. This is because they are more likely to go to the cinema with their friends rather than on their own. The behaviour of our target audience would be confident as if people were too scared then they wouldn't go to the cinema to watch the film. We also chose that our target audience lifestyle would be that they go to the cinema regularly as they are likely to have a part time job and therefore are able to spend more money going to the cinema. We also chose to advertise our film on the internet and over social networking sites. This is because the younger ages of our audience will be using things such as Facebook and Twitter and this is where they will find out about our film.

Evaluate your decision

I think there is enough people that fit my criteria because most teenagers are interested in thrillers and horrors. I also think that my target audience will benefit from our media product because teenagers are most likely to watch it and if they feel there is a need for it then they will get their friends and family to go and watch it and therefore spend more money on the film. I also understand that most teenagers will make decisions based on their friends and others opinions and if our film has a good reputation then more people are likely to spend their money to watch it. I think that our target audience would be able to afford our media product because most of them would have a part time job or some sort of monthly income and will be able to go to the cinema regularly if they wanted to.